Does Your IP Strategy still work?
Author Furdur Source Wikipedia Jane Lambert The purpose of intellectual property is to protect investment in developing a revenue generating asset. That is the reason for the business strategy that I outlined in Putting IP at the Hear of your Business Plan 2 Jan 2015. That strategy identifies the optimum legal protection for the intellectual assets likely to contribute most to your business and the steps needed to enforce such protection. For a lot of businesses, the optimum legal protection was an EU trade mark a registered Community design or, in a few cases, a Community plant variety. These ceased to apply to the UK from 23:00 on 31 Dec 2020 though art 54 of the Agreement on the Withdrawal of the UK from the EU provided for the assets that had been protected by those rights to continue to be protected in the UK by s corresponding British trade mark, registered design or plant variety. The withdrawal agreement ensured continued subsistence of the legal protection for those