How the Law protects Investment in Technology
I presented the final talk in my introduction to IP on Wednesday. Like the Introduction and the talks on Branding and Creative Output I focussed on the different ways the law can protect investment in an intellectual asset. Until recently technology was connected with manufacturing which probably explains why patents protect new products and processes. The European Patent Convention , which is celebrating its 40th anniversary this year, specifically excludes from the definition of patentable inventions programs for computers, methods of doing business and the presentation of information. Yet much of the British economy is now based on those activities. For that reason I discussed not simply patents and trade secrets but also the different legal tools for protecting investment in software, data analysis, web 2.0 services and so on such as copyright, database right, design right and plant breeders' rights. You will find my slides here: : How the law protects invest
